For a long time, business travel has been largely stagnant, hinging on the combination of air travel and hotels/convention centers. This dynamic has been largely unseated at this point, with travelers given expanded and improved options to complete their tasks while away from the office. Now, consumers are setting the pace more than companies in the industry—with a level of communication made possible with the digital sphere.

Travel Demographics Are Changing.

More and more business trips are being taken by women, which changes the face of travel competition. These travelers tend to prefer extensive information about their destination of choice and aren’t afraid to shop around to find the best possible option. Same goes for the younger individuals that have begun to travel for business. These people are similarly price-conscious and willing to eschew traditional lodging.

Business Travel Is Often Combined With Leisure.

The modern business traveler is more likely to seek out enjoyable experiences when on the figurative road. This mixing of priorities makes good marketing as a business more important than others—travelers are more likely to check review websites and plan accordingly. If a business provides poor service, people are likely to know about it. On top of that, lodging options that cater to both types of travel are likely to be increasingly relevant in the future.

Automation Is On The Rise.

Artificial intelligence has already made an impact on many industries, travel included. Leaders in the industry are picking up on these shifts are trying to act before it is too late. At the moment, this has manifested in the form of automatic interactions such as booking and call centers, but there’s reason to believe that more is on the way. Other improvements in basic infrastructure such as check-ins and booking have made travel a more streamlined and less frustrating experience.

Sharing Options Have Become Prominent.

Though Airbnb and similar options for people to share their homes or vehicles have become popular and diversified, the impact is actually a bit less than people think. Following a boom for these apps upon their release, volume has actually been reduced by quite a bit since then. However, they have become largely normalized, and other companies are experimenting with highlighting small businesses and the like.

Business Travel Is Still Expanding.

Because of this new slew of travel and lodging options, business travel is still very prominent. Global trade and emerging markets have created many opportunities for professionals to hop on planes and meeting with their contemporaries all around the globe. Though the rules have changed, the game is still largely as it has always been—and we can expect to see better experiences for travelers of all stripes.